Sunday, January 17, 2016

How to Find (and Keep) Private Music Students [Part 2]

This is the second part of this article.

4. Support Classical Music in Your Community

So you have business cards--but where should you hand them out? One of the best places to network for musicians is at concerts and other musical events. You can meet people interested in classical music, many of whom might be interested in lessons for themselves or their children. With permission from the concert organizers, you might even think about setting up a table in the lobby. 

5. Smart Advertising and Networking

A lot of advertising doesn't work because it misses its intended audience. However, very targeted ads or networking can help students find you. For example, flyers in random places might not bring you students, but hanging flyers in local music stores is much more helpful. Likewise, while business-oriented networking events might not help you, contacting the music departments at local universities can. In fact, if you live close to your alma mater, that can be an excellent resource for you. University music departments often keep "gig books" that have the information of people who called looking for private teachers or performers. With your permission, they may also recommend you to people directly, including giving out your contact information. University and music store bulletin boards can be a great source of potential jobs and students as well. In fact, I first made contact with an orchestra director looking for private teachers via her flyer on a University bulletin board, and I've been working closely with her for the last five years.   

What are some ways you keep students in your studio?

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